- BOARD OF DIRECTORS
Yvonne is Vice President of Operations (Europe) at HS Brands International - a Global Brand Protection Company with 10 international offices. Read more
Jill is Director, at React UK. She has worked as a mystery shopping service provider at senior level since 2000, having previously earned a strong reputation for... Read more
Nigel is the European VP for Business Services at MaritzCX and.... Read more
Cristiani was appointed as Mystery Shopping Director at Intercampus, Portugal, in 2011... Read more
Claire has more than 20 years’ experience in the Hospitality and Tourism industry... Read more
Stefaan Vandroogenbroeck is an expert in the field of Mystery Shopping and Customer Service Relations... Read more
Abdel Wahab Chaoui
Abdel Wahab is currently founder and associate director of C&O Marketing... Read more
Luis is a graduate in Hotel Management and founded Pentaudis in 1998... Read more
Renik Brandt Corstius
Born abroad, lived abroad, worked abroad… thinking internationally seems to be in Renik’s DNA. Read more
Ian Jeffrey is the managing director of Helion Market Research in Africa. He has many years of specialized... Read more
Veronica Boxberg Karlsson
Founder of MSPA Europe (2001) and Better Business World Wide (1995). Read more
Alain joined MSPA Europe in 2005 and has always been actively involved in Ethics, Guidelines and Quality.... Read more
Yvonne is Vice President of Operations (Europe) at HS Brands International - a Global Brand Protection Company with 10 international offices.
HS Brands International specializes in Mystery Shopping, Electronic Form Solutions, Franchise Compliance, Royalty Assurance and outsourced Loss Prevention.
Yvonne has over 20 years of experience in Market Research. After her studies in sociology, she made detours in Online Research and as a trainer for Statistical Analysis.
Since 2002 her work focusses in the area of mystery shopping and she has held management positions at leading mystery shopping providers since then.
Yvonne acquired special expertise in the management of international mystery shopping projects and conducted projects in more than 60 countries globally by now.
She has presented key note speeches entitled “Cultural differences in Sales” and “Direct onsite coaching” at MSPA Conferences in Singapore, Manila and Bucharest.
In her spare time Yvonne especially likes travelling in Asia.
Jill is Director, at React UK. She has worked as a mystery shopping service provider at senior level since 2000, having previously earned a strong reputation for expertise in the Customer Experience arena whilst working in varied and challenging roles for blue chip retailers.
Over the past 20 years, Jill’s core objective has been to raise the profile of customer service in business. It is a testament to her passion and commitment for the subject that the companies Jill has worked for, and in partnership with, now place customer service at the very top of their boardroom agenda.
Her more recent work focused largely on the engagement and education of frontline workers. By raising the level of understanding that the frontline has – and providing clear leadership and direction relating to individual and team goals – a more engaged work force has evolved, as well as a clear movement from a ‘task focused’ to ‘customer centric’ work ethic. Of specific interest at board level, the work also identified clear correlations between higher engagement levels and stronger sales performance across the client organisations that Jill worked with during this study.
Jill has written a series of case studies on the value of mystery shopping, including some high profile return on investment work, and has had several articles published on this subject. She has also spoken at conferences throughout the world on the topic of Customer Experience. Jill has worked as a board member of MSPA Europe since 2012, and was appointed Vice President in 2015.
Away from work, Jill has a passion for sports and travel, and her Fantasy Football prowess is legendary!
Nigel is the European VP for Business Services at MaritzCX and was Chairman of the MSPA Global Advisory Committee in 2015.
Having been involved in market research and the mystery shopping industry almost all his working life, he has extensive experience of advising clients how Insight and measurement tools can work together to maximise their ROI.
His particularly formative experiences included setting up and managing the expansion of operations in UK, Germany, France, Spain, USA and APAC.
Nigel has focused his expertise on the areas of balanced scorecard implementation, standards measurement, training, incentive and reward tools.
Regardless of the nature of project work being undertaken, Nigel will always focus on delivering best value to his clients, by ensuring that there is a continuous emphasis on speed, accuracy and technology to make information more accessible, actionable and reliable.
CV will be included shortly
Claire has more than 20 years’ experience in the Hospitality and Tourism industry, and has always be fully committed to standards, customer care, service delivery, service excellence and hotel management.
Originally from France, Claire has lived in Jersey since 2000. She worked at the St Brelade’s Bay Hotel for 6 years; then opened The Royal Yacht Hotel after its £30M refurbishment; and moved to L’Horizon Hotel in 2007. She is now capitalising on the experience she has gained during her career in Hospitality.
Claire set up ‘Claire Boscq-Scott, The Busy Queen Bee', in 2009, her own company specialising in Customer Experience, Mystery Shopping, Customer Service Support and Networking; she is a Member of the Mystery Shopper Providers Association and The Institute of Customer Service.
Claire has been focused towards inspiring businesses to thrive and grow their profitability by providing excellent customer service, building stronger relationships and better connections.
Stefaan Vandroogenbroeck is an expert in the field of Mystery Shopping and Customer Service Relations.
During his early career, he successfully created and managed three different contact centers in Belgium and the Netherlands. During the last 8 years he has established himself as an expert in the creation and ongoing management of Mystery Shopping and Market Research projects. He has also qualified as a trainer/coach during this time.
It was whilst working as a Contact Center Manager that Stefaan discovered the value of using Mystery Shopping techniques. He was so motivated by this experience that he moved across to work for a Belgian Mystery Shopping company.
After three successful years as part of the Mystery Shopping world Stefaan was promoted to the role of Associate Director, and such was his passion for his work that he decided to set up his own company in Lille in early 2010.
Stefaan's strong background and extensive experience in his field of operation, together with a continuous and infectious enthusiasm, has helped ensure that together with his skillful team, he will continue to drive local and European Mystery Shopping projects to a successful conclusion for his clients.
As a member of the MSPA European Board, Stefaan continues to work with expertise and passion as European Director for Education & Accreditation.
Abdel Wahab is currently founder and associate director of C&O Marketing. He has 20 years of experience in market research and mystery shopping. After completing a Masters in Marketing of Retail at Business School, he worked as a Marketing Senior Consultant with the USAID.
Since 1994, he has worked as associate director of C&O Marketing. Within C&O Marketing, he is in charge of marketing surveys, elaboration of marketing strategy especially in retail and franchises and in mystery shopping activities. He is also responsible for international studies and research throughout Europe, Africa and Middle East.
Abdel used to collaborate with a newspaper as a columnist for 5 years. Regarding, the associative life, Mr.Chaoui has been a representative of ESOMAR in Maghreb for 6 years.
Luis is a graduate in Hotel Management and founded Pentaudis in 1998, having previously worked in Management positions in Hotels & Tourism and in Retail, in Portugal, Germany and England.
His work experience was gained working for Accor, Sheraton and Lidl. Currently Luis heads a team of 17 dedicated professionals that are focused on helping their clients improving their customer experiences.
Pentaudis is split into two Business Units – Mystery Shopping and Market Research & Data Analytics – and offers within these units various management tools, that are used in line with the client’s specific goals. In the most recent client satisfaction survey Pentaudis achieved a satisfaction rate of 92% and a recommendation rate of 100%.
Luis is very involved with the internal and external clients and one of the areas he is responsible for delivering results is Innovation. In his free time Luis likes to spend time with family & friends and to practice sports, specially Bootcamp, and reading, reading, reading!
Born abroad, lived abroad, worked abroad… thinking internationally seems to be in Renik’s DNA.
Having a solid educational marketing & sales background, experience with deploying direct market intelligence instruments in international environments and managing European accounts while never losing focus on local needs, Renik has built up a strong focus on international relations and opportunities over the years.
After being part of a large market research company for seven years he made the switch from quantitative data to captioning experiences and joined Store Support, market leader in mystery guest research in the Netherlands.
When not increasing customer experience with the team, Renik enjoys travelling, photography, sushi and discovering new gadgets.
He also has a slight addiction when it comes to watching TV series.
As a member of the MSPA European Board, Renik will focus on membership.
Ian Jeffrey is the managing director of Helion Market Research in Africa. He has many years of specialized and international experience, including holding different regional and global leadership roles within the Mystery Shopping and Customer Experience domains at both Ipsos and Synovate. Most recently he held the role of Global Operations Head Mystery Shopping at Ipsos.
He is considered a global mystery shopping thought leader, with extensive experience of working across Africa along with managing global, multi-country mystery shopping and retail auditing programmes.
He has a Masters degree in Social Anthropology and later completed a Management Advancement Programme (which provides credits towards a Masters of Business Administration.) He was a PhD candidate.
Ian is married with two children. He enjoys playing golf, is passionate about music, excellent food and going on safaris in Africa.
Founder of MSPA Europe (2001) and Better Business World Wide (1995). Veronica has been the President for MSPA Europe and MSPA Global Board, and is now a member or MSPA Global Advisory Committee.
Better Business World Wide is a specialist in developing and coordinating global mystery shopping projects. Better Business can report from the moment of truth in real time, in local language, worldwide. Better Business unique reports are efficient and concise enabling employees and managers at all levels within the organization to understand them.
Veronica has written several books about mystery shopping, service and leadership for the industry, for managers, and for the employees that will be evaluated by mystery shoppers. The books are currently available in 20 languages.
Veronica is the founder of SSQ Award, the Scandinavian Service & Quality Award which is a quality program for Hotels and Conference Venues, accredited under the European Hospitality Quality scheme by HOTREC.
Veronica is also the founder of The Smiling Report which annually since 2004 has aggregated mystery shopping data about Smiling, Greeting, and Add-on Sales per country and industry. So far, 69 mystery shopping companies have joined the report.
Alain joined MSPA Europe in 2005 and has always been actively involved in Ethics, Guidelines and Quality. He had more than 20 years of experience in Market Research of all kinds when he founded SATISTEME, a Mystery Shopping company in Paris in 1994. His vision of Mystery Shopping as a Management Tool ensured the company was a great success. The company was bought by an international MS provider in 2008. Alain took retirement at this time, but remained on the MSPA Board as Governor. In this role, he is primarily in charge of all issues relating to Ethics. In this respect he gives advice and manages the complaint process.
Nikky joined MSPA in 2004, in the role of Executive Director of MSPA Europe. Her role and remit has increased significantly over the past 12 years, and her knowledge and influence have been key to the progress made by the Association during this period of time.
The level of support and expertise that Nikky is able to provide will be invaluable if the growing ambitions and objectives of MSPA Europe are to be realised.