Mark your agenda for the largest event about Mystery Shopping!

Mark your agenda for the largest event about Mystery Shopping!

Start Your Online Registration



Preliminary Participants list
ONLINE Hotel Reservation form – Metropol Palace Hotel Belgrade
SPONSOR Opportunities - packages & information

In 2017 we will travel to  Belgrade for our 18th annual conference - 23-25 May 2017. A city that is situated at the crossing point of eastern and western empires, conquered and rebuilt. Unravel the mystery of Belgrade – travel back through time and hear the echoes of a glorious past while getting caught up in its charming and passionate appeal! The theme of this year’s conference is:  

Mystery Shopping & Customer Focus

How can Mystery Shopping help organizations to improve customer experience?

Our business environment has changed a lot in the past decade. A new (and constantly evolving) customer profile, new regulation regarding data privacy, technology and new research techniques, just to mention a few examples…In the era of Big Data and the constant information flow, how can organizations get results that are actually useful and actionable?

More than ever, Customer Centricity is a proven strategy followed by most of the top successful companies. What role can Mystery Shopping play in this context? How can we help organizations to remain focused?

The answers to these questions, and many more, will be discussed by the leading voices of our industry. Don't miss out, be part of the biggest Mystery Shopping event in the world.

The programme will be packed with interesting and informative speakers from across Europe and beyond, all with the objective of helping you develop your business by focusing on the issues that matter to our industry today.

Don't delay, register today! Join us in Belgrade.

ONLINE registration is available, register for the early bird fees before March 30th 2017


The preliminary conference program will be publsihed in the next weeks. Please find below a short time schedule.

Tuesday May 23rd, 2017
Welcomes Reception/Dinner – 19.00 to 22.00 hrs at the Metropole Palace Hotel.

Wednesday May 24th, 2017
Conference day 1 - 9.30 to 16.00 hrs
Sightseeing tour Belgrade– 16.00 to 18.30/19.00 hrs

Thursday May 25th, 2017
Conference day 2 - 9.30 - 16.30 hrs
Optional Dinner Event - 19.30 - 23.00 hrs at a fantastic location in Belgrade!!



Start Your Registration
MSPA member - 1st participant from your company  € 445,-
MSPA member - 2nd participant from your company  € 395,-
MSPA member - 3rd participant from your company  € 380,-
NON MSPA member - full conference  € 695,-
NON MSPA member –ONE day registration  € 595,-
Client - full conference  € 445,-
1-day conference registration fee (members/clients)*  € 375,-
Dinner Event – Thursday May 25th  € 95,-
LATE registration supplement, after March 30th, 2017  € 125,-
  • The above fees are per person, in EURO and excluding VAT. Dutch VAT will be applied to all customers located in The Netherlands. The reversed charged principle will be applied for European customers that provide us with a valid VAT number. All customers outside of the European Union are exempt from VAT.
  • The FULL two-day conference fees are including attendance of the conference, Welcome reception & Dinner on Tuesday May 23rd, informal dinner on Wednesday May 24th, coffee/tea breaks & lunches during the 2 main conference days and all conference materials.
  • The ONE-day conference fee is excluding the Welcomes reception/dinner and including the informal dinner on May 24th. Of course you can register separately for the Welcomes reception.

  • Over 200 delegates from Europe and the rest of the World
  • Major keynote speakers, on topics relevant to our industry are coming, break out sessions & dynamic discussions covering topics of National and International interest in which to participate
  • Sightseeing tour of the city again included in the conference program!
  • Vendor show providing you with interesting insight into the latest industry technologies and services.
  • Plenty of time for networking, socialising and relaxing is built into the conference programme. 
  • A full social programme is planned, using the excellent facilities of an excellent hotel. 
  • This year MSPA arranged again that for all conference delegates the dinners on Tuesday and Wednesday are included in the conference fees when you register for the full 2 days of conference.
  • An outstanding location for our closing dinner EVENT on Thursday evening – an ideal location for our closing event; pre-registration is required.



Start Your Hotel Reservation

The conference location as well as official conference hotel is the Metropole Palace Hotel (5*) in Belgrade, Serbia.

They provided absolutely outstanding room rates and many options in types of rooms; a limited number of rooms are blocked for MSPA guests until March 30th, 2017! 

After this dates rooms are only available on request and the special MSPA rate is not guaranteed anymore! 

Single Room : €110 per night
Double/Twin Room : €120 per night

These rates include breakfast buffet, taxes, WIFI internet and are well under half the standard room rates. Why not extend your stay for a few days before or after the conference? Rates will be available only to conference delegates.

In case you cannot make your reservation via the hotel reservation tool or you have a question, feel free to email the reservations department at and they will assist you.

Services available in the rates: indoor pool, sauna, gym and Jacuzzis, wireless internet, bars and restaurants with different cuisines within the hotel and a wide variety of attractions around the hotel. All facilities of the Metropole Palace hotel can be found at

In the ONLINE hotel reservation tool an option is included were you can select the room type and as well check out the rates of the other room types as mentioned above.

Metropole Palace Hotel.

Positioned in the middle of the Bulevar kralja Aleksandra (formerly Bulevar Revuclije), one of the longest and most important streets in Belgrade, Metropol Palace truly is in the heart of Belgrade, well connected with all the city's transportation hubs.

Around it, in all directions, one can find the main sites of the city, such as St. Marks Church, the Tasmajdan Park, National Assembly, and the City Council - helpful indications that you are nearby the hotel.

The Metropol Palace’s truly magnificent central setting next to the grand Tašmajdan park invites you to explore Belgrade's many monuments, palaces, theatres and museums rich with indigenous and international cultural gems, all within a short stroll from the hotel.


The nearest airport is Beograd Airport (BEG).

Direct flights are available from major European cities, Amsterdam, Brussels, Berlin, Milan, Moscow, Paris, Rome, Vienna and many more...

Google “Direct flights Belgrade” or visit the website of Air Serbia -

Transfer from and to the Airport

To make your travel plans easy and complete transfers are offered by Vekol DMC and you can arrange them prior to your arrival. This is a excellent and easy way to assure you have a taxi waiting for you at the aiport when you arrive! 

Individual transfer (one way) is € 23 per way. You can pay in cash or credit card. On arrival a special booth will be available at the airport to assist you. This option is only available when you pre-book this in advance of your arrival in Belgrade.

Please send you arrival & departure details, if you like to reserve one way or two ways, how many persons you travel with and if possible the payment method (cash/credit card) to - Email:



Become a MSPA sponsor:

Sponsor Tool - place your order!

Download all details of the sponsor packages and an order form as pdf file here!

The MSPA is at the centre of the mystery shopping industry. With over 450 member companies worldwide we measure the quality of customer service given by more than 100 000 companies around the globe.


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