News & Press Clips
These articles have been submitted by members of MSPA Europe. If you would like to have articles published on this page please contact europe@mysteryshop.org
Most of the press clips are PDF-files. You need to have Acrobat Reader installed to view these files, you can download it free of charge.
MSPA Europe Press releases September 2004
Mystery Shopper Certification (pdf)
Customer Service in Eastern Europe (pdf)
Customer Service in Asia - MSPA Expands (pdf)
Bosnian:
"U redu se prosjecno izgubi 12,57 minuta" (pdf)
"Saltersk sluzbenici ni ne pozdravljaju kupce" (pdf)
"Suocavanje sa stvarnoscu" (pdf)
"Tajno kupovanje kao poslovni alat" (pdf)
"Najmocnije oruzje prodavca je zadovoljan kupac" (pdf 26 Sep 2006)
"Sef je samo jedan i zove se kupac" (pdf 21 Sep 2006)
"Tajni kupci testiraju kvalitet usluga" (pdf 14 Apr 2006)
"Usluge Mystery Shoppinga i u Bosni i Hercegovini" (pdf 14 Apr 2006)
"Tajno kupovanje" (pdf Apr 2006)
Croatian:
"Mjerenje trenutka istine" (pdf May 2005)
"Mystery Shopping - Mjerenje Menadžmenta!" (pdf May 2005)
"Opasnost od pritajenog nezadovoljstva kupaca" (pdf May 2005)
"Istine i zablude o mystery shoppingu" (pdf Jan 2005)
"Neljubazno 20 posto konobara i 13 posto bankarskih službenika" (pdf 26 Jan 2005)
"Neljubazno 20 posto konobara i 13 posto bankarskih službenika" (pdf 26 Jan 2005)
"Svaki cetvrti prodavac zaboravlja na ljubaznost" (pdf 26 Jan 2005)
"Konferencija tajnih kupaca u Dubrovniku" (pdf 29 Sep 2004)
"Kupci na tajnom zadatku" (pdf 08 Jan 2005)
"Mystery Shopping za povecanje prodaje i profita" (pdf 28 Apr 2004)
"Mystery Shopping - tajna nezadovoljnog kupca" (pdf 28 Apr 2004)
"Zivjeti po vlastitim pravilima" (pdf 28 Apr 2004)
"Pozor, kupac!" (pdf 17 Mar 2004)
"Trgovci, oprez! Krecu tajni kupci..." (pdf 17 Mar 2004)
"Kristina na tajnom zadatku" (pdf 17 Mar 2004)
"MS za povecanje prodaje i profita" (pdf 09 Mar 2004)
"Kupci u ulozi tajnih agenata" (pdf 09 Mar 2004)
"350 tajnih agenata kontrolira kvalitetu shoppinga" (pdf Nov 2003)
"Angazirajte tajne kupce kako biste doznali kakvi ste prodavaci" (pdf Nov 2003)
"Economistica u sluzbi kupaca" (pdf Nov 2003)
"Superuspjesnih karijera" (pdf Nov 2003)
Dutch:
"Vroeger band met kerk, nu met merk" (pdf 27 Mar 2008)
"Bart Trommelein" (pdf 22 Feb 2006)
"Computerklanten riskeren controle van Microsoft" (pdf 21 Feb 2006)
"Microsoft klist uitbater computerwinkel die illegale kopies op pc's zette" (pdf 21 Feb 2006)
"De mystery shopper" (pdf 27 July 2005)
"Mystery Shopper-programma toont aan dat..." (pdf 7 July 2005)
"Undercover in de fruitkorf" (pdf 28 June 2005)
"Spionnen tussen de winkelrekken" (pdf 13 June 2005)
"Mobiele bellers verkiezen het vliegtuig boven een hotel" (pdf 9 Sep 2004)
"Vervallen zuivel in een supermarkt op tien" (pdf 18 May 2004)
"Spoedcontroles op prijzen in warenhuizen" (pdf 18 May 2004)
Artikel zonder titel (pdf 18 May 2004)
"Vervallen zuivelproduct in 1 op de 10 supermarkt" (pdf 17 May 2004)
"Een op vier computershops prijst illegale software aan" (pdf 8 May 2004)
"Als de klant een mysterie is" (pdf 09 Apr 2004)
"De mysterieuze klant zoekt het verschil" (pdf 10 Jan 2003)
"Klant wordt vaak volkomen genegeerd" (pdf 10 Jan 2003)
"Undercover-klanten testen duizend kleine handelszaken" (26 Oct 2002)
"Hotelsector globaliseert trager dan verwacht" (pdf 21 Sep 2002)
"Zelfs mijn vrouw weet niet dat ik een mystery shopper ben" (17 July 2002)
"BEKNOPT" (pdf 06 Sep 2000)
"De lastigste klant van het hotel" (pdf 24 June 2000)
English:
"Fly on the wall" (pdf Sep 2005)
"Sniffing out surly salespeople" (pdf Aug 2005)
"Serving the Customers" (pdf July-Aug 2005)
"Hey you! Right, get back to the end of the queue!" (pdf 23 June 2005)
"Get paid to shop!" (ppt 21 June 2005)
"Bare Associates declares India ready for Mystery Customer Research" (pdf 3 June 2005)
"Falling in line" (pdf 3 June 2005)
"Bare Associates to enter India with Mystery Customer programmes" (pdf 20 May 2005)
"British lose queueing crown" (pdf 1 June 2005)
"Queue Europe" (pdf 1 June 2005)
"BAI forays Into the Indian Market" (pdf 30 May 2005)
"Journey into Mystery" (pdf 24 Sep 2004)
"The price of success" (pdf Nov 2003)
"Lifting the lid on Mystery Shopping" (pdf Jul 2002)
French:
"Évaluez vos revendeurs grâce à des visites mystères" (pdf Feb 2008)
"Incognito dans les rayons" (pdf 30 May 2005)
"Le Moniteur des pharmacies" (pdf 28 May 2005)
"Qui a peur de M. Hé?" (pdf 12 May 2005)
"On ne s'improvise pas client mystère" (pdf Nov 2004)
"Les entreprises francaises adoptent peu à peu les <<visites mystère>>"(Nov 2002)
"Savez-vous jouer au client-mystčre" (pdf Sep 2004)
"L'aeil impitoyable du client mystčre" (pdf Sep 2004)
"Mon job? " (pdf Sep 2004)
"Présence un client peut en cacher un autre" (pdf July 2004)
"Pourquoi les marques espionnent leurs distributeurs" (pdf June 2004)
"Les èvaluations mystère montent en puissance" (pfd Apr 2004)
"Les missions secrètes des clients mystères" (pdf Oct 2004)
German:
"Deutsche kunden werden schnell ungeduldig" (pdf 9 June 2005)
"Deutsche sind ungeduldig" (pdf 3 June 2005)
Lithuanian:
"Pirkėjų srautuose – slaptų užduočių vykdytojai" (pdf 9 July 2007)
"Bites klientu aptarnavimas vienas iš geriausiu" (pdf May 2007)
"Balandis, Bendrauti moka – parduoti ne" (pdf 19 Apr 2007)
"Slaptųjų pirkėjų ginklas – lankstumas ir įdėmus žvilgsnis" (pdf Apr 2007)
"Gera aptarnavima užtikrina darbuotoju šnipinejimas" (pdf Mar 2007)
"Slaptasis pirkejas 007" (pdf Feb 2007)
"Po Lietuva vaikšto keli šimtai slaptu pirkeju" (pdf Nov 2006)
"Slapto pirkėjo tyrimas – efektyvi klientų aptarnavimo kokybės valdymo ir gerinimo priemonė" (pdf Nov 2006)
"Geresne klientu aptarnavimo kokybe padeda daugiau parduoti" (pdf July 2006)
"Efektyvus klientu aptarnavimo kokybės valdymas padeda daugiau parduoti" (pdf Sep 2006)
"Ne baubas, o pagalbininkas" (pdf 22 May 2006)
"Slapta pirkėja" (pdf Jan 2006)
"Tyko slapti pirkėjai" (pdf Jan 2006)
"Paslaugu kokybe tiria slaptu pirkeju armija" (jpg 17 Nov 2005)
"Tikrina slapti pirkejai" (pdf 26 July 2005)
"Kaip ivertinti ir valdyti klientu aptarnavimo kokybe?" (pdf 4 July 2005)
"Atsisveikinimas su pinigais turi buti malonus" (pdf 15 June 2005)
"Klientu aptarnavimas" (pdf May 2005)
"Perka ar skundzia" (pdf Apr 2005)
Polish:
"Haslo klient, odzew tajemniczy" (pdf 2 July 2007)
"Tajnos Zakupos" (pdf 1 June 2007)
"Cala prawda o polskich marketach" (pdf 1 May 2007)
"Kulisy Mystery Shopping" (pdf 1 Apr 2007)
"Tak cie widza, jak ich obsluzysz" (pdf 1 Mar 2007)
"Buty wziete pod lupe" (pdf 19 Feb 2007)
Russian:
"Secrets of tourist agents" (pdf 26 May 2008)
"How to Increase Business Efficiency by Means of MS Technology" (pdf May 2008)
"Mysteries of supermarkets 2" (pdf 21 Apr 2008)
"Banks' service in clients' opinion" (pdf Dec 2007)
"Perfumery on march" (pdf 24 Dec 2007)
"Test for public catering" (pdf 23 July 2007)
"Banks without Mysteries" (pdf 28 May 2007)
"Mission possible" (pdf 18 Dec 2006)
"Technical details" (pdf 4 Dec 2006)
"Professional Salaryseekers" (pdf 30 Oct 2006)
"Service quality and Mystery Shopping in Ukrainian financial sector" (pdf 27 Oct 2006)
Video item: Shown by the REN TV channel in '24' programme (avi 2006)
Video item: Shown by the Third channel in the 'Gorod' programme (avi 2006)
Video item: Shown by TNT channel in the program 'Moscow. Application instruction' (avi 2006)
Video item: Shown by the First (ORT) channel in the morning block (avi 2006)
"Unbidden dinner" (pdf July 2006)
"Unscheduled vehicle repair" (pdf July 2006)
"To 'order' the competitor. Salespeople secretly audit their rivals" (pdf June 2006)
"Privy in banks" (pdf June 2006)
"Food reconaissance" (pdf May 2006)
"Espionage in consumer's favour" (pdf Apr 2006)
"Client-intelligencer" (pdf Feb 2006)
"Test shopper" (pdf Feb 2006)
"Mrs X" (pdf Jan 2006)
"Shops will smile to mystery shoppers" (pdf Aug 2005)
"Smile, please. Somebody spies upon you" (pdf Aug 2005)
"Mystery purchase. A new technology of teaching salespeople and waiters to be polite came to Russia" (pdf Aug 2005)
"To count smiles - is a difficult job. A mystery shopper came to Russia" (pdf July 2005)
"To dob the salespeople in and to earn. New technology of common profit" (pdf July 2005)
"Mystery Shopping Improves Customer Service in Fast Food" (pdf July 2005)
"Standards for Fast Service" (pdf July 2005)
"Spy for an hour" (pdf Nov 2004)
"Spies over the counter" (pdf)
Swedish:
"Kunden som ser dina svagheter" (pdf 9 June 2006)
"Shoppingspioner - smygvägen till bättre affärer" (pdf 2006)
"Så tjänar du pengar på att gå i affärer" (pdf 1 Feb 2006)
"Shoppingspioner smygvägen till bättre affärer" (pdf 1 Feb 2006)
"Mystery shoppers besöker krogen" (pdf 27 Jan 2006)
"Spioner i butik" (pdf 14 Oct 2005)
"Kunden kan vara på hemligt uppdrag" (pdf 3 Oct 2005)
"Kunden kan vara på hemligt uppdrag" (pdf 2 Oct 2005)
"Avslöjande kundbesök" (pdf 24 Aug 2005)
"Hemliga kunder håller koll" (pdf 19 Aug 2005)
"Butikspersonal i Karlstad granskas av falska kunder" (pdf 4-10 Aug 2005)
"Facket tycker det är okej" (pdf 23 July 2005)
"Falska kunder ska leda till bättre service" (pdf 23 July 2005)
"Falska kunder granskar butiker" (pdf 21 July 2005)
"Anonyma kunder ska säkra servicen" (pdf June 2005)
"Mer försäljning ger fler nöjda kunder" (pdf 2004)
"Testa hotellet och bo gratis" (pdf 2002)
"Anonyma Kunder ger bättre service" (pdf 2001)
"Falsk shoppare granskar personal" (pdf 2000)
"Med kundens ögon" (pdf 2000)
Turkish:
"Gizli musteriye 3 milyar dolar!" (pdf Nov 2004)
